The Social Media Honeycomb: Building Global Kingdom Connections

Building Kingdom Connections Online

It was one of those mornings where the alarm clock felt less like a wake-up call and more like a personal affront. You know the kind—it’s "terribly early," the world is still draped in that heavy, pre-dawn silence, and the sun hasn't even thought about showing up. Your critical thinking skills are still buried deep under the covers, and every fiber of your being wants to hit snooze. But Susan and I have a rule, a spiritual anchor we’ve kept since our wedding day: seek ye first the Kingdom.

Before the chaos of the world starts screaming for our attention, before the emails start piling up, and before the noise of the news cycle begins, we get the Word of God into us. We pull up our YourVersion Bible plan—an audio plan we’ve followed for years—and just let the scripture wash over us. There is something transformative about listening to the whole Bible in a year, hearing the grand narrative of God’s redemptive work from Genesis to Revelation while the house is still dark. It sets the frequency for the day.

After we pray and that first cup of coffee starts to kick in, I usually find myself "mossing around" over to my computer. As the screen glows in the dim light, I dive into the overnight messages. It’s a wild, humbling thing to realize that while I was sleeping in my corner of the world, the rest of the planet was awake. My social media inbox has become a digital mission field, a crossroads where the local meets the global. People from Russia, Indonesia, the Philippines, and Africa are reaching out. Suddenly, my quiet living room in the States is connected to a global move of God that knows no borders.

The pain point many of us feel today is a profound sense of isolation. We look at social media and see it as a "wasted time" sinkhole—a place of vanity, political bickering, and empty scrolling. We feel powerless against the darkness we see online, wondering if a single voice can actually make a difference or if we’re just shouting into a digital void. You might feel like your online presence is insignificant, or perhaps you’re overwhelmed by the sheer scale of the world’s needs.

But there is a solution, and it’s what I call the Social Media Honeycomb. It’s about realizing that these platforms aren't just for cat videos; they are the vehicle for the remnant to come together. We are linking arms in a spiritual war, and today I want to show you how you can turn your smartphone into a tool for global discipleship. We aren't just users; we are points of contact in a divine web of kingdom connections.

Main Message

When I look at my monitor in the early morning light, I don't just see avatars or numbers; I see points of contact in a massive, intricate, divine web. Years ago, Nancy Petrey wrote a book called The Honeycomb's Waiting, and that imagery has never left me. I see these digital platforms as a honeycomb—each cell a person, each connection a thread of honey, sweet and nourishing, binding the body of Christ together across oceans and time zones. We are joining together points of light all over the world, building an alliance that the enemy cannot easily break.

The Power of the DM (Direct Message)

My approach is simple, almost "from the hip," but it’s intentional. Whether it’s Instagram or Twitter—where I’ve seen 35,000 followers grow on a single account—I treat every follow as a divine appointment. On a slow day, I might talk to ten new people about Jesus. On a busy day, I’m in deep conversations with fifty.

As soon as someone follows me, I send a direct message: "Thanks for the follow! How has Jesus changed your life?"

That one question is a master key. It bypasses the surface-level chatter and goes straight to the heart. I’ve watched social media platforms rise and fall—I was a beta tester for Google+ back when it was the "next big thing," I’ve seen Snapchat’s fad-like nature, and I’ve watched Instagram become a powerhouse. But regardless of the platform, the principle remains: we must be fishers of men. We aren't just "posting content"; we are casting nets.

Scene: A Classroom in the Philippines

I remember one particular dialogue with a young man from the Philippines. He was a teacher, but his personal life was a gauntlet of trials that would break most people. He was essentially a kid himself, yet he had been thrust into the role of parent, raising all his younger siblings alone. The weight of it was visible in his words.

One morning, he sent me a picture. It wasn't a professional headshot; it was a raw, grainy photo of him standing in front of his students. He looked tired but possessed a peace that didn't make sense given his circumstances. He told me that it wasn't a pastor or a missionary who led him to the Lord—it was one of his own students. Can you imagine that? The "teacher" being taught the way of salvation by a child.

In the DMs, I didn't give him a theological lecture. I gave him encouragement. I shared scriptures, I prayed for him right there in the chat, and I watched as a kingdom connection was forged. He wasn't alone anymore. He was part of the honeycomb.

Bridging the Word and the Spirit

In these global connections, I’ve noticed a fascinating, almost symmetrical need. Here in America, we are "worded up." We have access to every translation, every commentary, and every theological resource imaginable. Yet, we often lack that raw, vibrant, spiritual relationship with the biblical Jesus. We have the map, but we aren't walking the terrain.

On the other hand, I talk to my brothers and sisters in Africa, where the Spirit is moving in incredible ways. They are tuned into the supernatural, but they aren't always "worded up." Because they don't always use the Bible as their primary playbook, things can get strange.

I’ve had people message me about "pastors" who tell their congregations to eat live snakes, rats, or grass as a sign of spiritual power. My jaw dropped when I first heard this. I had to step in and say, "Wait a minute, friend. Let’s go back to the Book. How does eating a snake glorify God?"

This is where you come in. You have talents and biblical knowledge that the Lord can use right now. We have a responsibility to let our "worded up" heritage spill over to help those who are seeing the power but lacking the scriptural blueprint. It’s about balance. As I often say in my book OPEN YOUR EYES, we need our spiritual eyes opened to see the reality of the Word and the Spirit working in tandem.

The Russian Connection and the Fire of Ministry

The honeycomb doesn't just connect me to others; it allows me to connect others to each other. One of the most powerful dialogues I’m currently in involves a person from Russia. Their story is brutal—they came out of the horrors of human sex trafficking. But today, they are saved, delivered, and absolutely on fire for Jesus.

Now, one person with a passion in their house might feel isolated. But through social media, I can connect them to ministries I know, like R3 The Movement or Express Missions International—people who actually go in and rescue trafficking victims. When you hook a person with a raw, experiential passion to a person with an established platform, the result is an explosion of ministry.

Again I say unto you, That if two of you shall agree on earth as touching any thing that they shall ask, it shall be done for them of my Father which is in heaven. (Matthew 18:19 KJV).

In the digital age, this "agreement" can happen across continents. Instead of one chasing a thousand, we have two chasing ten thousand. That is the power of the alliance. We are in a war, and we need to link arms.

Personal Reflections

There have been seasons where I’ve missed the mark. I’ve looked at the screen and seen numbers instead of souls. I’ve been tempted to treat social media as a chore or a place to just "broadcast" rather than "engage." But Jesus always brings me back to the individual. He reminds me that the "one" matters.

I remember when I met Jay Cookingham from Strategic Fathering Ministries. Where did it happen? Twitter. That connection led to meeting Kevin Riordon and others in the "Spreading Joy" network. My entire "testimonies" label on ConradRocks.net is essentially a map of these digital encounters. Every one of those stories—stories that have encouraged thousands—started with a simple direct message.

I’ve learned that the Lord doesn't need us to be "social media influencers" in the worldly sense. He needs us to be witnesses. He corrected my focus from seeking "reach" to seeking "relationship." When I started focusing on the person behind the follow, the kingdom fruit began to multiply.

Scene: The Marketplace Mirror

I remember being at a flea market not long ago, a place where people from all walks of life collide. I was witnessing to a lady who was clearly frustrated. She looked at me and said, "I’m skeptical. All you Christians are just contradicting each other. One says this, another says that. Do you believe the Bible or the Spirit?"

It was a classic trap—an intellectual tug-of-war. I realized in that moment that many of us try to witness through our intellect or our specific denominational theology. We bring our arguments instead of our Advocate.

I looked at her and didn't offer a theological defense. I offered a testimony. I shared how Jesus changed my life, how He delivered me, and how He is real to me today. Her wall didn't just crack; it vanished.

This is the lesson for our social media work: people can argue with your theology, but they cannot argue with your testimony. When I talk to the girl from Indonesia who was an ex-Muslim, or the guy in the Philippines, I’m not asking for their systematic theology. I’m asking for their story.

Biblical References

The foundation of this global honeycomb is not technology; it is the Word of God. We are fulfilling the Great Commission with the tools of the 21st century. I am constantly reminded of Paul’s boldness:

For I am not ashamed of the gospel of Christ: for it is the power of God unto salvation to every one that believeth; to the Jew first, and also to the Greek. (Romans 1:16 KJV).

The "Greek" today is the person scrolling through their phone in a coffee shop in Vietnam or a village in Africa. The Gospel remains the power of God, regardless of the medium.

We are called to be intentional and strategic. In the same way that Susan and I seek Him early in the morning, we should seek His lost sheep in the digital marketplace. We are called to be fishers:

And he saith unto them, Follow me, and I will make you fishers of men. (Matthew 4:19 KJV).

A fisherman goes where the fish are. He understands the tides and the seasons. Right now, the tides of human attention are flowing through Instagram, Twitter, and Facebook. If we aren't there, we aren't fishing where the fish are biting.

We must also remember the power of the testimony in our spiritual warfare:

And they overcame him by the blood of the Lamb, and by the word of their testimony; and they loved not their lives unto the death. (Revelation 12:11 KJV).

Your testimony is a weapon. When you post it online, you are launching a spiritual counter-attack against the lies of the enemy. You are showing the world that Jesus is still in the business of transformation.

Key Takeaways

• The Social Media Mission Field: Your digital platforms are not just for social interaction; they are a vehicle for the remnant to unite and for global discipleship to occur.
• The Power of the DM: A simple, direct question like "How has Jesus changed your life?" can break through digital noise and start a life-changing kingdom connection.
• The Honeycomb Alliance: We are points of contact meant to link up with others. Connecting a person with a passion to a person with a ministry can create a "forest fire" for the Gospel.
• Testimony as a Weapon: People may argue with your theology, but they can't argue with your story. Your testimony is the primary tool for overcoming the enemy and reaching the skeptical.
• Bridging the Gap: We have a responsibility to share our biblical knowledge with those experiencing the supernatural without the Word, and to learn from the spiritual fire of those in other nations.
• 24/7 Witnessing: By putting your testimony in a permanent format (blog, video, audio), you are witnessing for Jesus even while you are asleep.

Conclusion and Call to Action

The world has become a very small place. You have the unprecedented ability to sit on your couch and disciple someone in a nation you may never visit. This is not a coincidence; it is a divine opportunity. Don't let these platforms be a source of distraction or a drain on your spirit. Let them be a source of revelation and connection.

I’ve seen the fruit of this firsthand. From the girl in Indonesia who found Christ despite persecution, to the teacher in the Philippines, the stories are endless. We are building a honeycomb, one connection at a time, filling the world with the sweetness of the knowledge of God.

If you want to see more of how this works, or if you need encouragement for your own journey, visit ConradRocks.net. Read the testimonies there—almost all of them started with a simple interaction online. If you’re struggling with fear or the darkness of the world, check out my book Overcoming Night Terror or OPEN YOUR EYES.

We are in a war, and we need to link arms. If this message has touched you, please share it on your own social media. Let’s start those conversations. Let’s build the honeycomb.

Till we meet again, dig deeper and go higher.

Action Items

• Audit Your Digital Presence: Review your social media bios. Do they reflect your relationship with Jesus? Ensure there is a way for people to find your testimony or a link to the Word.
• The "DM One" Challenge: Every morning this week, after you spend time in the Word, send a direct message to one person who followed you, asking them about their testimony or how you can pray for them.
• Create a Permanent Testimony: Write out your story, record a short video, or make an audio clip of how Jesus changed your life. Post it and pin it to the top of your profile so it works 24/7.
• Use Strategic Hashtags: When you post spiritual content, use hashtags like #Jesus, #TeamJesus, or #Spirituality to help people searching for the Truth find your light in the honeycomb.
• Build a Prayer List: Use the "List" feature on Twitter or a specific group on Facebook to keep track of the people you are disciplying online, and commit to praying for them by name every day.